Are you ready for a new way to enjoy salmon? In October 2021, Mowi Consumer Products (CP) of the Americas, in collaboration with Ducktrap, launched their first-ever fresh skin pack product: Ducktrap Lightly Smoked Salmon. This exciting innovation brings together the best of sustainable sourcing, premium Atlantic salmon, and convenience for home cooks and foodservice brands alike.

Ducktrap, known for its rich smoked seafood legacy, introduced this light, smoky salmon to meet growing consumer demand for fresh, flavorful, and easy-to-cook options. The product combines Ducktrap’s traditional smoking expertise with Mowi CP’s advanced technology, offering a flexible culinary experience—perfect for grilling, baking, or pan-searing.

Ducktrap’s Lightly Smoked Salmon redefines convenience and flavor, offering a fresh take on the smoked seafood category, whether for home kitchens or bulk foodservice.

The Innovation Behind Lightly Smoked Salmon

Mowi CP of the Americas teamed up with Ducktrap to develop Lightly Smoked Salmon, a product that embodies their shared commitment to high-quality, responsible seafood. Using a skin pack format, this salmon is skillfully brined and smoked using a unique blend of maple, oak, cherry, and apple woods.

The product’s versatility allows consumers to prepare it with a choice of various cooking methods with the added value for no additional seasoning needed.
Plus, the initial retail packaging has expanded into bulk foodservice, making it accessible for restaurants and caterers as well.

This breakthrough didn’t happen overnight—it was the result of a collaborative effort, spanning multiple CP business units and markets.

Collaboration and Development

Ducktrap’s inspiration came from a new product developed by the Mowi CP team in Rosyth, UK, which featured a ready-to-cook smoked product. Ducktrap added their signature twist to the concept, crafting a lightly smoked version that resonates with U.S. consumers.
This innovative product aligns with Ducktrap’s long-standing tradition of premium seafood production, which began over 40 years ago. The product was met with great enthusiasm in the U.S. market and has seen continued success, especially after teaming up with celebrity chef George Duran in 2023.

With the success of Lightly Smoked, Ducktrap’s product range continues to expand.

A New Era for Smoked Seafood

Ducktrap’s Lightly Smoked Salmon isn’t just a new product—it represents a milestone in the company’s long history of seafood excellence. What started as an experiment in 1978 has grown into one of Maine’s most recognized seafood brands, with multiple product lines available nationwide.
Beyond Lightly Smoked, Ducktrap offers a wide variety of flavors, such as Cracked Pepper & Garlic, Pastrami, and Gravlax Style. Whether sold in retail stores or bulk for foodservice, Ducktrap’s products maintain a reputation for exceptional taste and quality.

Ducktrap’s Lightly Smoked Salmon is a game-changer, offering consumers and chefs alike a fresh, smoky, and easy-to-cook seafood option. Its successful launch, supported by Mowi CP of the Americas and collaboration with Chef George Duran, is proof of its widespread appeal.

Want to try Ducktrap’s Lightly Smoked Salmon? Find it at major retailers or explore other Ducktrap seafood varieties to elevate your next meal.

With innovation at its core, Ducktrap continues to set the standard for smoked seafood across the U.S.

For more, check out the full Food & Beverage Magazine article here.